BLOG

A Theory Behind Buying Four Handkerchiefs

A recent newspaper article revealed that handkerchiefs were the most searched product in January 2023. Many brands were highlighted, offering packs of three priced between ₹250 and ₹400. Yet, amid...

Craftrepreneurs: The Heart of Handmade

As craftrepreneurs, we don't just run businesses; we live and breathe our work, transforming challenges into opportunities with a wink and a smile. Our mission is to champion sustainability, foster...

The Evolution and Challenges of India's Handloo...

India's handloom industry, a symbol of the country's rich cultural heritage, has faced numerous challenges and transformations over the decades. From the reservation of specific articles for handloom production to...

The Untold Journey of Bengaluru's Block Printing

In the late 1970s, Bengaluru was a thriving hub of block printing, renowned for its vibrant, multicoloured block-printed silk sarees. These sarees were a staple in local wardrobes and gained...

Embracing Swadeshi in Modern Times

In an age of global connectivity and stark disparities, the concept of Vasudhaiva Kutumbakam — the world as one family — has gained momentum. Yet, within this framework, Swadeshi goods...

Empowering India's Crafterpreneurs

What is Sustainable Design?Sustainable design aims to create products, services, and systems that integrate environmental, social, and economic factors throughout their lifecycle. It strives to minimize negative environmental and societal...