BLOG

Rethinking Transparency: A Craft Brand's Perspe...

At Metaphor Racha, transparency is not just a buzzword, it's a guiding principle deeply embedded in our practices. We've always been open about our textile-making processes, printing and embroidery methods,...

Transforming Waste into Art: Our Sustainable Jo...

At Metaphor Racha, we take pride in our commitment to sustainability and craftsmanship. For years, hand-block printing has been a cherished craft in our collection because of our exclusive wooden...

A Theory Behind Buying Four Handkerchiefs

A recent newspaper article revealed that handkerchiefs were the most searched product in January 2023. Many brands were highlighted, offering packs of three priced between ₹250 and ₹400. Yet, amid...

Craftrepreneurs: The Heart of Handmade

As craftrepreneurs, we don't just run businesses; we live and breathe our work, transforming challenges into opportunities with a wink and a smile. Our mission is to champion sustainability, foster...

The Evolution and Challenges of India's Handloo...

India's handloom industry, a symbol of the country's rich cultural heritage, has faced numerous challenges and transformations over the decades. From the reservation of specific articles for handloom production to...

The Untold Journey of Bengaluru's Block Printing

In the late 1970s, Bengaluru was a thriving hub of block printing, renowned for its vibrant, multicoloured block-printed silk sarees. These sarees were a staple in local wardrobes and gained...