Handmade in India

Celebrate the spirit of the "Fabric of Freedom" by encouraging rural craft & investing on mindfully created utilitarian products.

  • Cotton

    We use 100% cotton & no synthetics. In pic: a cotton farmer in the Gadag district.

  • Roving

    Harvested cotton is ginned, & then carded, drawn, & combed to get the roving cotton.

  • Spinning

    Ambara charaka, a mechanical tool, is used by the rural women folk of north Karnataka to spin the yarn.

  • Dyeing

    If not natural-dyed, our yarn is Azo-free VAT dyed. In pic: our dyer in Gadag district.

  • Warping

    Warping is one of the most important processes of "designing" the textile. In pic: a ready warp frame.

  • Winding

    Ambara charaka handspun yarn is wound both on warp and weft bobbins.

  • Weaving

    Frame-loom is used to weave our fabric. In pic: a weaver on the loom in the Hubli district.

  • Printing

    We use reactive dyes for our hand block printing process. Our printing unit is in Bengaluru.

  • Quilting

    The women folk of North Karnataka engage in quilting, locally called 'Kowdhi' in their free time.

  • Kasuti

    The women artisans of Dharwad engage in our traditional "Kasuti" hand embroidery.

  • Tailoring

    Our skilled tailors have been working with us for the last 15 years. We use non-electrical sewing machines.

  • Eco-packaging

    Our thoughtfully designed packaging can be re-used & recycled at your home.

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  • * It's Ok Not To Be Passionate.

    The other day, someone complimented me on being successful due to my "passion for work". Although I thanked them, the truth is, I am not.Firstly, let me acknowledge that any...

    * It's Ok Not To Be Passionate.

    The other day, someone complimented me on being successful due to my "passion for work". Although I thanked them, the truth is, I am not.Firstly, let me acknowledge that any...

  • * A Small Request

    During a recent trip to Kolkata, the morning flight was full. I sat next to a young gentleman who fell asleep even before takeoff. After some time, the stewardess woke...

    * A Small Request

    During a recent trip to Kolkata, the morning flight was full. I sat next to a young gentleman who fell asleep even before takeoff. After some time, the stewardess woke...

  • * Why not GST?

    Disclaimer - "As a crafterpreneur, I have no problem paying GST". As an unpaid tax collector, my job is to collect tax from you & hand it over to the...

    * Why not GST?

    Disclaimer - "As a crafterpreneur, I have no problem paying GST". As an unpaid tax collector, my job is to collect tax from you & hand it over to the...

  • * After All How Much Time Does It Take To Stitc...

    At a recent exhibit, a customer was unhappy about the price of one of our garments. As she knew how to stitch, she taunted, "After all, how much time does...

    * After All How Much Time Does It Take To Stitc...

    At a recent exhibit, a customer was unhappy about the price of one of our garments. As she knew how to stitch, she taunted, "After all, how much time does...

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