Belief

A tryst with the search result of the word 'Khadi' results in various terms that attempt to define what handspun and handwoven fabric is all about...

For us, at metaphor Racha, however, the true search began with an attempt to understand not just as a mere material but to honour the people and the process behind it. A thought that kindles a spirit to facilitate us to the use and services of our immediate surroundings that culminates into an organic spirit.

Being a khadi fabric enthusiast, the textile itself translates into a way of life. It is with a sense of pride that we identify ourselves with the character of handmade. The versatility and ease with which khadi lends itself to absorb and enhance the beauty of any local craft into utilitarian merchandise are fascinating and a humbling experience.

For us, it is to redefine and rediscover the coarse nature of the fabric, which intersperses effortlessly into the warp and weft of our lives—a thought inspired by a simple spinning wheel that spun a revolution. At Metaphor Racha, it is this spirit we celebrate.

Meaning

Metaphor is not merely a literary device; it is a fundamental aspect of human communication that transcends the limitations of literal language. 

At its essence, ಮೆಟಾಫರ್ ರಚ metaphor racha is about more than just making. It's about creating meaning, about infusing our words with layers of significance that reach beyond the surface. In a world where the tangible often takes precedence, and quantifiable results are valued above all else, metaphor reminds us of the power of nuance, subtlety, introspectivity, and the unknown. 

Metaphor - A figurative expression. Racha(ne) - To create. Metaphors are essential because an over sense of "making" alone cannot express the vastness and richness of craft.

While the act of crafting through skill and labour is admirable in its own right, this act alone cannot fully capture the essence of what it means to create. There is a purpose behind creation, hidden connections, a spark of inspiration that transcends the mere act of making, and deeper meanings in everyday life.

Hope

We believe the commercial approach can not only empower ordinary people to become problem solvers economically but also yield a higher value for a customer than what he/she spends on it. We request that you join us in this shared responsibility.

We encourage conscious consumers who are aware of the impact of their purchasing decisions on the environment and consumer health. It's a voluntary simplicity.

- Brinda and Ravi