At Metaphor Racha, we believe in complete transparency regarding the pricing of our handcrafted garments. Unlike mass-produced items, the cost of our hand-block-printed ambara charaka spun and handwoven cotton garments (as an example) are meticulously calculated to reflect their true value. Here's an insightful look into what goes into the price of each product you purchase from us.
The Components of Our Pricing
A] Direct Material (20%)
This includes the cost of yarn, dyes, blocks, starch, threads, oil, and chalk, which are essential for creating our products.
B] Direct Labour (25%)
This covers the hands-on work of spinning, weaving, washing, dyeing, tailoring, block-printing, and ironing. Skilled artisans dedicated to their craft perform each step.
C] Direct Overheads (7%)
Rent, electricity, water, internet, and phone bills are essential for maintaining our operations and providing a stable working environment for our team.
D] Indirect Overheads (Material) (2%)
This includes the costs for packaging, spare parts, stationery, and equipment, ensuring we can consistently deliver beautifully finished products.
E] Indirect Overheads (Labour) (2%)
The salaries of our office staff, accountants, and photographers are crucial for the smooth running of our business.
F] Miscellaneous (2%)
Transportation, travel, accommodation, food, and research and development are necessary to keep our business innovative and adaptive.
G] Marketing (3%)
Maintaining our website, advertising, and other promotional activities helps us reach more eco-conscious consumers like you and grow our community.
H] Fortuity (2%)
Unforeseen events such as medical emergencies or damage and loss of goods require a contingency fund.
I] Tax (12% for garment)
GST and other applicable taxes are included per the product regulations.
J] Profit (25%)
This includes not only our salary but also advances and bonuses for our staff and workers. The remaining amount is reinvested as working capital to sustain and grow our enterprise.
The Bigger Picture
As a self-funded, craft-based, for-profit business, we understand the importance of pricing our products close to consumers' perceived value without devaluing the craftsmanship involved. We constantly strive to adapt to market and technological changes while staying true to our strengths in production, unique aesthetics, and innovative presentation. Our goal is to sell beautiful, handcrafted products and economically empower ordinary people to become problem solvers.
Your Role in Our Journey
By choosing to purchase from Metaphor Racha, you are not just buying a product but investing in the well-being of more than a dozen pairs of hands. Each purchase sustains local economy and mindful craftsmanship. We invite you to be a part of this shared responsibility and help us continue to bring the best value for your purchase.
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