The Journey to Zero Waste Fashion
At Metaphor Racha, the fabric of our work is deeply interwoven with our dedication to sustainability and responsibility. We are a craft-based e-commerce business specializing in eco-conscious womenswear made from 100% handspun and handwoven cotton. Our mission is to redefine waste and breathe new life into every scrap of fabric.
Redefining Waste: The Hidden Costs
Waste in the fashion industry is often measured by the number of garments discarded over time. However, we look beyond the surface, recognizing the immense effort and countless hours invested in each piece of fabric. From growing cotton to spinning, dyeing, printing, weaving, and tailoring, our garments embody the labour and artistry of rural craftspeople. Wasting even a scrap of this material is not an option; instead, we honour the dedication of these individuals by transforming what others may consider waste into new, unique creations.
A Conscious Approach to Sustainability
Our commitment to waste reduction starts at the very beginning of our process. Every step is meticulously planned and executed with sustainability in mind, from selecting and spinning the yarn to designing garments that minimize fabric waste. We set aside every tiny bit of textile, purchasing unsold ambara charaka handspun and handwoven cotton fabric from various cooperative societies across Karnataka. This approach allows us to utilize every piece of cloth, regardless of size, colour, or pattern.
Creating 'One of a Kind' Fabrics
Each scrap of fabric is carefully colour-segregated and skillfully stitched together by our talented tailors. The result is a running piece of upcycled fabric, which is then cut and crafted into garments. The remaining fabric from this process is further transformed into small, home-need products, making our brand one of the most consciously crafted in the market.
Uniqueness in Every Thread
Due to our zero-waste process, the products you purchase may differ from the images displayed. Each garment possesses unique shades and joinery, ensuring no two pieces are alike. This individuality is a testament to the creativity and skill of our artisans and our commitment to sustainable practices.
Honouring Our Craftspeople
Our purpose goes beyond creating beautiful, sustainable products. We aim to honour the effort and artistry of our rural craftspeople by ensuring that every centimetre of their work is appreciated and not wasted. This dedication to sustainability and craftsmanship is at the heart of our brand, and we hope our efforts resonate with you.
Join Us in Our Zero Waste Journey
We invite you to support our mission to repurpose what is considered 'waste' fabric. By choosing our products, you become a part of our story that celebrates the beauty of handcrafted garments and the ingenuity of upcycled design. Together, we can redefine waste and transform it into something extraordinary.
"Fashion can be a force for good when it respects the people who make it and the planet we all share."